This is just a small sampling of the dresses available at The Brides Project. And it really begs the question: why spend four figures on a dress you'll only wear once, when you can find a great, clean, very-lightly-used dress for much less?
I'm going to editorialize for a bit. Let's think for a second about wedding dresses: after placing an order, a new dress gets made halfway around the world by someone who probably doesn't make a lot of money, then gets shipped thousands of miles to America, where it gets worn once. That is an incredible amount of resources to put into something you wear for one day.
The idea of reusing a wedding dress does not seem to be a popular one in America. However, in Toronto, where The Brides Project got started, brides-to-be are quite receptive to reusing dresses.
Considering what I saw on the runway, and my fiancée's experience buying a dress from them, I think The Brides Project makes an incredibly compelling case to be put on any bride-to-be's shopping list.
Dresses: The Brides Project | Bouquets: Keller & Stein | Makeup: Enhance | Hair: Studio 101 Plymouth